Communications Overview and Calendar
Public Safety Communications
Communications Overview
The Communications Directorate is a key partner in delivering on the Minister's mandate commitments and the department's policy and program priorities. Effective communications activities and messaging are an important contributor to the public's trust in their government and to supporting the protection of Canadian interests and the well-being of all Canadians. The Communications Directorate works with ADMs and their teams to ensure that a strategic approach to communicating the Public Safety (PS) portfolio agenda is applied while responding to and managing emerging issues.
The department's communications work is guided by the Government of Canada Policy on Communications and Federal Identity, which offers comprehensive guidelines that the Communications Directorate must follow to maintain the objectivity of all communications and consistency of approach.
Roles and Responsibilities
The Communications Directorate works in collaboration with the Minister's Office (MO), departmental policy and program colleagues, portfolio partners, and stakeholders, to provide timely information and communications advice to advance departmental and Portfolio priorities. Once communications products are developed by the Communications Directorate at PS, they are approved internally up to the Deputies and then sent to MO for approval, and to PCO for final review.
Strategic Communications
The recommendations provided by the Communications Directorate take into account a range of important considerations, thereby ensuring that the advice offered is strategic in nature, balanced, and aligns with the proactive approach to communicating key departmental priorities to Canadians. The communications recommendations of the department balance the need for issues management against the communications objectives on any given file and take a number of factors into consideration. These include but are not limited to: the public environment (media, social media and Parliamentary discourse); public opinion research; anticipated audience and stakeholder reactions; opportunities and challenges involving partners and stakeholders; and timelines.
The recommendations of the Communications Directorate are provided to the Minister's Office through a range of mechanism. These include: Weekly Portfolio Communications Calendar calls with both Minister's Offices and communications representatives from each of the Portfolio organizations; Weekly Strategic Planning meetings with the Director of Communications of each Minister's Office; Ministerial briefings on key issues (e.g. high profile advertising campaigns); participation in all ADM bilats with the Minister's Offices, and strategic communications plans which contextualize and recommend key messages, tools and tactics for communicating on any given topic, to name a few.
Communications Planning Calendar
Mon, Oct 10 |
Tue, Oct 11 |
Wed, Oct 12 |
Thu, Oct 13 |
Fri, Oct 14 |
Sat, Oct 15 & Sun, Oct 16 |
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PS Events & Products |
*EM (PS) Min. Blair ST re Fire Prevention Week + SMP |
(PS) Min. Mendicino (PS) & Min. Lametti (JUS) to participate in the Meeting of Federal/Provincial/ Territorial Ministers Responsible for Justice and Public Safety and National Indigenous Organizations + SMP, DoubleTree by Hilton Halifax Dartmouth, Dartmouth, NS + B-Roll filming of opening session (cameras only) (14:20 p.m. ADT/15:20 p.m. EDT) |
(PS) Min. Mendicino (PS) & Min. Lametti (JUS) to participate in the Meeting of Federal/Provincial/ Territorial Ministers Responsible for Justice and Public Safety + SMP, DoubleTree by Hilton Halifax Dartmouth, Dartmouth, NS – Cont'd (PS) Min. Blair ST re International Day for Disaster Risk Reduction + SMP |
(PS) Min. Mendicino (PS) & Min. Lametti (JUS) to participate in Press Conference at the Meeting of Federal/Provincial/ Territorial Ministers Responsible for Justice and Public Safety + Communiqué & SMP, DoubleTree by Hilton Halifax Dartmouth, Dartmouth, NS (12:00 p.m. ADt/13:00 P.M. EDT) |
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Portfolio Events & Products |
(CBSA) NR re Reminder of the Option to use Advance Customs and Immigration Declaration to Save Time at the Border (Winnipeg Airport) + NR & SMP (TBC) |
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Parliamentary and Legislative Affairs |
Non-Sitting Week (PS) Min. Mendicino Tabling of The National DNA Data Bank of Canada Annual Report 2021-2022 (TBC) |
Non-Sitting Week |
Non-Sitting Week |
Non-Sitting Week |
Non-Sitting Week |
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Monitoring / Other Events (Incl 3rd Party & Departmental speaking Engagements |
(PS) National Fire Prevention Week, 2022 Theme: Fire Won't Wait, Plan Your Escape – Cont'd Thanksgiving Day 30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
(PS) National Fire Prevention Week, 2022 Theme: Fire Won't Wait, Plan Your Escape – Cont'd (PS) Don't Drive High Experiential Marketing (XM) + SMP (Sheridan College, Mississauga, ON) (Oct 11-13/22) (PS) Firearms Marketing Public Opinion Research (Success Check) (Oct 11-13 & 15/22) International Day of the Girl Child, a day dedicated to celebrating the voices and power of girls, championing their rights worldwide, and reflecting on the challenges they continue to face because of their gender 30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
(PS) National Fire Prevention Week, 2022 Theme: Fire Won't Wait, Plan Your Escape – Cont'd (PS) Don't Drive High Experiential Marketing (XM) + SMP (Sheridan College, Mississauga, ON) – Cont'd (PS) Firearms Marketing Public Opinion Research (Success Check) – Cont'd (RCMP) Disclosure of Police Information 2021 Reporting 30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
(PS) National Fire Prevention Week, 2022 Theme: Fire Won't Wait, Plan Your Escape – Cont'd (PS) Don't Drive High Experiential Marketing (XM) + SMP (Sheridan College, Mississauga, ON) (PS) Firearms Marketing Public Opinion Research (Success Check) – Cont'd International Day for Disaster Risk Reduction (IDDRR) 2022, Theme: #EarlyWarmingForAll, substantially increase the availability of and access to multi-hazard early warning systems and disaster risk information and assessments to people by 2030.” 30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
(PS) National Fire Prevention Week, 2022 Theme: Fire Won't Wait, Plan Your Escape – Cont'd 30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
(PS) National Fire Prevention Week, 2022 Theme: Fire Won't Wait, Plan Your Escape – Cont'd (Oct 15) (PS) Firearms Marketing Public Opinion Research (Success Check) (Oct 15) 30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
Mon, Oct 17 |
Tue, Oct 18 |
Wed, Oct 19 |
Thu, Oct 20 |
Fri, Oct 21 |
Sat, Oct 22 & Sun, Oct 23 |
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PS Events & Products |
(PS) Mins. Mendicino and Tell (SK) and PAGC Grand Chief Hardlotte, to hold a media availability followed by the signing of the Letter of Intent related to Policing and Community Safety + NR & SMP, Prince Albert Exhibition Association, Prince Albert, SK (13:00 MST) (PS) SMP re Canada's Midterm Review of the Implementation of the Sendai Framework for Disaster Risk Reduction (TBC) |
(PS) NR re National Handgun Freeze + SMP (TBC) |
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Portfolio Events & Products |
(CSC) NR re Canada Revitalizes Community-Based Residential Facility in Abbotsford (TBC) |
(CBSA) Travel Advisory re 8 hour Service Disruption at St. Stephen FerryPoint Bridge POE (NB) on Oct 24 + SMP (CBSA) Regional Event & NR re Grand Re-opening of the North Portal (SK) Port of Entry + SMP, North Portal, SK (10:00 CST) |
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Parliamentary and Legislative Affairs |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (11:00) |
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Monitoring / Other Events (Incl 3rd Party & Departmental speaking Engagements |
(PS) 2020-2021 PS Portfolio Victim Complaint Resolution Mechanisms Report (TBC) 30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
(CSE) Cyber Carrières: Webinaire pour les Conseillers en Orientation + SMP (14 :00) Persons Day in Canada 30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
CCJS Release: Police-reported Family Violence in Canada, 2021 30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
(CSE) Cyber Career Awareness Week - Webinar for Guidance Counsellors + SMP (14:00) (PS) SMP re The Great Shake Out Encourages Canadians living in B.C., Eastern ON, Yukon and Québec to participate in annual earthquake drills to promote best practices and foster preparedness in Canadians (10:20) 30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
Mon, Oct 24 |
Tue, Oct 25 |
Wed, Oct 26 |
Thu, Oct 27 |
Fri, Oct 28 |
Sat, Oct 29 & Sun, Oct 30 |
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|---|---|---|---|---|---|---|
PS Events & Products |
(PS) Structured Intervention Unit Implementation Advisory Panel (SIU IAP) Annual Report + ST & SMP (TBC) |
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Portfolio Events & Products |
(CBSA) NR re Laval Immigration Holding Centre (QC) Transferred to New Facility + SMP |
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Parliamentary and Legislative Affairs |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (11:00) |
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Monitoring / Other Events (Incl 3rd Party & Departmental speaking Engagements |
30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
30th anniversary of Women's History Month, Theme: She Did, So Now I Can – Cont'd |
Mon, Oct 31 |
Tue, Nov 1 |
Wed, Nov 2 |
Thu, Nov 3 |
Fri, Nov 4 |
Sat, Nov 5 & Sun, Nov 6 |
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PS Events & Products |
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Portfolio Events & Products |
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Parliamentary and Legislative Affairs |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (11:00) |
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Monitoring / Other Events (Incl 3rd Party amp; Departmental speaking Engagements |
30th anniversary of Women's History Month, Theme: She Did, So Now I Can |
Mon, Nov 7 |
Tue, Nov 8 |
Wed, Nov 9 |
Thu, Nov 10 |
Fri, Nov 11 |
Sat, Nov 12 & Sun, Nov 13 |
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PS Events & Products |
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Portfolio Events & Products |
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Parliamentary and Legislative Affairs |
Non-Sitting Week |
Non-Sitting Week |
Non-Sitting Week |
Non-Sitting Week |
Non-Sitting Week |
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Monitoring / Other Events (Incl 3rd Party & Departmental speaking Engagements |
(PS) North American Drug Dialogue (NADD) + Communiqué & SMP, Ottawa, ON (Nov 7-8/22) |
(PS) North American Drug Dialogue (NADD) + Communiqué & SMP, Ottawa, ON (Nov 8/22) |
Remembrance Day |
Mon, Nov 14 |
Tue, Nov 15 |
Wed, Nov 16 |
Thu, Nov 17 |
Fri, Nov 18 |
Sat, Nov 19 & Sun, Nov 20 |
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|---|---|---|---|---|---|---|
PS Events & Products |
(PS) ST re Contract Jurisdiction Repayment of Retroactive Salary Increase Costs Related to the RCMP |
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Portfolio Events & Products |
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Parliamentary and Legislative Affairs |
Question Period (14:15) Min. Mendicino (PS) Tabling of the 2021-2022 Report to Parliament on the Parole Board of Canada Record Suspension Program (TBC) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (11:00) |
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Monitoring / Other Events (Incl 3rd Party & Departmental speaking Engagements |
National Child Day Transgender Day of Remembrance |
Mon, Nov 21 |
Tue, Nov 22 |
Wed, Nov 23 |
Thu, Nov 24 |
Fri, Nov 25 |
Sat, Nov 26 & Sun, Nov 27 |
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PS Events & Products |
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Portfolio Events & Products |
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Parliamentary and Legislative Affairs |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (11:00) |
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Monitoring / Other Events (Incl 3rd Party & Departmental speaking Engagements |
16 Days of Activism Against Gender Violence (Nov 25 - Dec 10) International Day for the Elimination of Violence against Women 2022 |
16 Days of Activism Against Gender Violence – Cont'd |
Mon, Nov 28 |
Tue, Nov 29 |
Wed, Nov 30 |
Thu, Dec 1 |
Fri, Dec 2 |
Sat, Dec 3 & Sun, Dec 4 |
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|---|---|---|---|---|---|---|
PS Events & Products |
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Portfolio Events & Products |
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Parliamentary and Legislative Affairs |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (14:15) |
Question Period (11:00) |
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Monitoring / Other Events (Incl 3rd Party & Departmental speaking Engagements |
16 Days of Activism Against Gender Violence – Cont'd |
16 Days of Activism Against Gender Violence – Cont'd |
16 Days of Activism Against Gender Violence – Cont'd |
16 Days of Activism Against Gender Violence – Cont'd |
16 Days of Activism Against Gender Violence – Cont'd |
16 Days of Activism Against Gender Violence – Cont'd |
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