Summary
"...achieving a better understanding of the various factors which influence key audiences (youth, influencers, members of the general public) views of the police in general and policing as a profession more specifically will serve two key purposes: to provide the much needed context in order to better interpret quantitative results gathered to date; and to allow for a better understanding of the factors and variables which guide members of key audiences when considering the benefits and drawbacks of policing as a profession."--Page 3.